Stas Babaiev, designer and art director

Kyiv, Ukraine

Experienced in product design, visual direction, cross-platform digital products, AI-driven consumer apps, and leading design teams. Worked across mobile, web, VR, and visionOS products, shaping user experience, interface design, visual systems, and product direction.

Lead Product Designer/Art Director, Luka
2021 — 2024, Kyiv/Remote

Led design direction and managed the overall look and user experience across several Luka products, including Replika, Blush, Tomo, and others.

  • Led and artdirected a team of designers.

  • Shaped product experience and visual direction across iOS, Android, web, VR, and visionOS.

  • Worked closely with product, engineering, Unity, and marketing teams.

  • Contributed to 3D environments and immersive product experiences.

  • Improved product experiences based on user feedback, analytics, and market fit.

  • Worked on AI companion, dating simulation, and mental health assistant products.

Senior Product Designer, Rentberry
2018 — 2020, Kyiv

Worked on a long-term rental platform designed to make the rental process more transparent and efficient.

  • Designed product experiences for a real estate/rental platform.

  • Worked on user flows and interface design for a closed-loop rental process.

  • Helped improve clarity, efficiency, and usability of digital rental workflows.

Designer/Art Director, Freelance
2010 — now, Poltava/Kyiv/Remote

Worked as a freelance designer across digital products, websites, visual design, and client projects.